Kendall Jenner, the youngest of the Kardashian siblings, is the new face of Estee Lauder – and the brand took out an ad introducing the new “It” girl.

In the ad, shown, she’s made up 60s style – with straight hair parted down the middle, light pink lips and smoky eyes. It says: “Introducing Kendall Jenner…Fashion muse, It girl, Instagram sensation…and now the newest face of Estee Lauder.”

The 19-year-old recently posted on Instagram: “I am super excited to announce that I am the new face of @esteelauder!”

The fashionable teen has big shoes to fill – following in the footsteps of Elizabeth Hurley and Gwyneth Paltrow.

But she’s already been proving herself in the fashion world. She has appeared in runway shows, modeling for Chanel, Marc Jacobs and Givenchy – and has starred in her own fashion spread in Vogue.

Photos courtesy of Estee Lauder